Through this article I invite you to understand more deeply about what SEO is and how SEO works.
Search Engine Optimization or search engine optimization – or what is known as SEO is the process of repairing or optimizing a website/blog or more specifically a web page so that it gets a good position on the search engine results page (SERPs).
In theory … Search Engine Optimization or SEO is Search Engine Optimization, namely: carrying out a process to influence the level of visibility of a website or a web page in natural search results (often also referred to as non-paid search, non-ad searches , or organic search) from a search engine. ”
The simple aim of SEO is to generate higher quality website traffic to your website or blog.
What is SEO and How Does SEO Work?
When you need information on the internet, you usually open Google or Bing and type one or more words in the search field.
Well SEO works so that Google or other search engines can present search results that are relevant to the words or phrases typed in the search column earlier.
The search engine itself has two functions, crawling and building an index and then presents the most relevant information to users according to the words or phrases that are typed on the search page.
How does Google explore and collect millions of such information and then present it to you? The answer is they use something, people call it Spider.
Spider is a program that is planted in search engines such as Google, the task of spiders looking for information, conducting investigations and analyzing each web page then selecting the most quality information and relevant to the search that is being done at this time.
Imagine the World Wide Web as a terminal network in bus stop systems in big cities.
Each terminal is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). Search engines need a way to “crawl” the entire city and find all terminals along the way, so they use the best path that provides links to the intended area.
The web link structure functions to link all pages together.
Links enable automated search engine robots , called “crawlers” or “spiders,” to reach billions of related documents on the web.
As soon as the engine finds this page, they decode the code from the web page and store the selected pieces in a large database, to be remembered later when needed for a search query.
To carry out a monumental task by storing billions of pages that can be accessed in a fraction of a second, Google has built data centers around the world.
This terrible storage facility makes thousands of machines process large amounts of information very quickly.
When someone searches on one of the main machines, they demand instant results; Even a delay of one or two seconds can cause dissatisfaction, so the machine works hard to provide answers as quickly as possible.
Search engine algorithms consider the relevance and popularity of content (among dozens of other variables).
How do search engines determine relevance and popularity?
For search engines, relevance is no longer determined solely by the right words. This is different from a few years ago where search results were still limited.
Based on these factors the search engine assesses and ranks each page and presents the results in the form of a list, the first position on the search results page becomes the most popular, more precisely ranking one or the best.
Users believe in the intelligence of search engines, they are confident in the results presented and feel fortunate when clicking on the link at the top position rather than the link at the bottom on the first page of search results.
Unlike the case with us, being on the other side as a writer, blogger or manager of a site, this is a big fear of being in a position distended search engines, and is a big challenge to overcome.
Watch the following video:
Concluding that mastering SEO allows us to optimize the article and really have a chance to get a place at position number 1 in the search results list instead of number 26.
How Important Is SEO Applied To Your Site?
Products or businesses that are searched through search engines and appear in the first order of search results pages will look better and increase the confidence of prospective buyers.
In the era of online marketing that is increasingly crowded now, search engine optimization is an important online marketing technique that must be applied.
SEO plays a major role in influencing the process of improving site ranking (pagerank) in search engines.
A good and correct SEO implementation will improve the ranking of the website / blog in search engines in various search terms (topics) that are chosen.
The most important thing is the website that appears in the first order page one search will get more clicks, which also means an incredible increase in traffic on your web / blog.
This indication shows how important the application of SEO on a website.
In conclusion any business and product will look great when it appears on page one of the search engine. Conversely, other products or businesses that look big in terms of assets will look so small because they sink in what order.
However, implementing SEO methods that violate Google’s TOS will cause your website / blog to be considered spam, as a result your site is removed from Google’s search engine database index and disappears on the search results page.
What are the SEO Advantages?
What are the benefits of implementing it on the website or blog that you manage? The advantages of applying SEO are the following points:
1. The Number of Visitors Increases Significantly
Even though your blog has a lot of quality content, if it’s never been visited by anyone then it will be in vain. With SEO this can be overcome …
Why is that? this is the reason ..
Those who come through search engines are visitors looking for the most relevant information to your business website. This visitor has an 80% chance of making a profit for you.
Imagine if every day there were at least the addition of the 50 most qualified new people visiting your site / blog … of course in a year you already have thousands of people who have visited your blog / site.
By itself your blog becomes famous and has a great chance for success.
This will be very easy to promote the product or business that you want to market. You don’t need to look for customers … customers are looking for you.
2. Market Share Wider and Not Targeted
With a site / blog that is well known, products can be promoted on-line, based on targeted and untouched markets. Both in terms of area, interests, customer needs, national language and others.
3. Raise Business Brands
With SEO helps lift the image of your Business Brand in the eyes of consumers. Although a new business is SME class, its presence on the first page of search results will add to your credibility. Your product is considered more competent to use.
4. Relatively Cheaper Marketing Costs
The internet is the cheapest medium and blogging is still free. With the capital of ingenuity and perseverance to improve the SEO of your website / blog.
You don’t even need a fee at all. You will get a free promotion from the search engine for free.
This is the reason why you should implement SEO on your site right now.
Focus On Google Search Engine
Among the leading search engines Google is the most famous Search Engine in the world. Google has the most user marketers than Bing and other search engines.
Every user who wants to find something from health tips, business reviews to buying a product using Google as a reference in this case Google has been instrumental in making many successful entrepreneurs run their businesses.
Google also has made not a few people have a livelihood above average and have a lifestyle. Most of those who succeed through Google do not need large financial capital.
With relatively little financial capital, ingenuity and perseverance as well as the ability to always be close to the market made it successful using Google and It is highly recommended for business owners to place Google as the top priority in SEO optimization on their website or blog.
Google is believed to be able to raise the brand and make your product or business known more quickly and will certainly increase sales.
Until here you already understand what SEO is and how SEO works, why it is so, important of implementing SEO on the site that you manage, so you can find where your site is located and be able to present it to users on the Internet.
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